Peeks Global
The twin domed towers of Munich’s Frauenkirche above neighbouring rooftops

From first sight to first sale

Peeks Global's services support the market entry process, from evaluating demand and developing a commercial strategy to identifying partners, establishing sales channels, and coordinating implementation. Each stage draws on market research and commercial insights, helping companies make informed decisions as their expansion progresses. The services can be delivered together or adapted to the specific needs of each client.

Market assessment & validation

Market reports can estimate the size of an opportunity, but they rarely explain whether customers would change their current supplier, and what it would take, only becomes clear in conversation with them. Peeks Global combines market research with direct engagement with prospective buyers to assess demand, competitive conditions, barriers to entry, and achievable price points. Each assessment concludes with a recommendation on whether, when, and under what conditions a market should be pursued.

What you receive from Peeks Global

  • Market sizing based on available customer and spending data, supported by realistic commercial assumptions.
  • Structured interviews with prospective buyers and relevant market participants to assess demand and purchasing requirements.
  • Competitive analysis covering key market participants, positioning, distribution structures, and available pricing information.
  • A market entry feasibility assessment with recommendations and supporting commercial evidence.

Market entry strategy

Choosing how to enter a market is one of the most important decisions in an international expansion. Working through a distributor may reduce initial investment, while establishing a local presence can provide greater commercial control at a higher operating cost. Peeks Global evaluates the different options to develop a strategy suited to each client's objectives and resources.

What you receive from Peeks Global

  • Market positioning and competitive differentiation informed by local research and customer insights.
  • Prioritized target customer segments based on commercial potential, accessibility, purchasing requirements, and sales cycle lengths.
  • A pricing strategy reflecting local market conditions, and payment practices.
  • An assessment of market entry options, including direct sales, commercial partnerships, joint ventures, and local establishment.
  • A practical market entry roadmap outlining priorities, estimated costs, and milestones.

Commercial partner search

Peeks Global evaluates potential partners based on their market reach, sales capabilities, customer relationships, and suitability for the client's commercial strategy. Where exclusivity is considered, we support negotiations aimed at linking such arrangements to measurable performance commitments and appropriate review mechanisms.

What you receive from Peeks Global

  • A partner profile defining the market coverage, sector expertise, and commercial capabilities required.
  • A longlist of potential partners narrowed to a qualified shortlist, with reference checks where available.
  • Introductions and initial meetings supported by the Peeks Global team.
  • Commercial negotiation support, with local legal specialists involved where necessary.

Sales channel development

Sales approaches that work in the United States may require adaptation for European markets. Peeks Global helps companies develop sales channels suited to local purchasing practices, combining direct sales, commercial partnerships, trade fairs, and other relevant routes to market.

What you receive from Peeks Global

  • A sales channel plan defining the appropriate balance between direct and partner-led sales.
  • Commercial materials adapted to local customer expectations, with language and technical documentation support where required.
  • A customer outreach strategy reflecting local purchasing practices and applicable marketing needs.
  • Support with early sales pipeline development, performance monitoring, and periodic reviews of commercial progress.

Implementation support

Entering a new market requires practical coordination of commercial activities, sales and channels. Peeks Global supports clients in executing the launch plan, monitoring progress, addressing operational challenges, and refining the strategy as market evidence builds. Following launch, we review early commercial results and recommend adjustments based on market feedback.

What you receive from Peeks Global

  • A practical implementation plan with defined responsibilities, and timelines.
  • Coordination of local legal and tax specialists according to the chosen market entry model.
  • Support in identifying local staffing requirements and coordinating recruitment or employment-related services where necessary.
  • Post-launch performance reviews to identify challenges and recommend adjustments to the market entry strategy.

All your advisers, One Coordinated Plan

Market entry often requires input from local legal, tax, and regulatory specialists, alongside commercial planning and implementation. When these activities are not coordinated, decisions can be delayed and unnecessary costs may arise. Peeks Global helps align each client's market entry strategy, coordinating timelines, and key requirements to support an efficient expansion process.

Ways to work together

End-to-end engagements

For companies planning their first European expansion, Peeks Global provides coordinated support from market assessment and strategy development through partner identification, sales channel development, and implementation. Engagements can be structured around defined milestones and decision points, allowing clients to evaluate progress and adjust priorities as their expansion develops.

Stage-specific projects

Companies already operating in the DACH region may require support with a particular commercial challenge, such as identifying new distribution partners, or reassessing market positioning. Peeks Global provides targeted services based on the client's specific objectives and market conditions.

Questions buyers ask first

How long does a market assessment take?

The duration of a market assessment depends on the number of markets, and availability of potential customers for interviews. We agree on a project timeline at the beginning of each engagement.

What do you need from us to begin?

We begin by understanding your product or service, commercial objectives, target customers, and available sales and pricing data. Access to relevant internal information and a management contact who can provide feedback and make key decisions helps keep the project focused and efficient.

Do you give legal or tax advice yourselves?

Peeks Global provides commercial market entry advice and coordinates with qualified local legal, tax, and regulatory specialists when their expertise is required. These professionals provide specialized advice within their respective areas, while Peeks Global helps align their involvement with the broader commercial strategy.

Do we need a European entity before we start?

No. Market assessment and entry planning can begin without establishing a European company. Whether a local entity is needed for commercial operations depends on the chosen regulatory requirements, and tax considerations. Peeks Global helps evaluate these options as part of the market entry strategy.

Start with the stage in front of you

Whether you are evaluating your first European market or addressing a challenge in an existing expansion, speak with Peeks Global to discuss your objectives and determine which services are most relevant to your needs.

Book an initial consultation