Headquartered in New York, With an Office in Vienna.
Peeks Global supports American companies preparing to expand into DACH markets. Our involvement extends from initial market research through launch, helping clients make informed decisions at each stage of their expansion.
The Thinking Behind Peeks Global
European market entry requires more than applying an American business plan to a new geography. Differences in customer expectations, pricing, competition, and regulatory requirements can significantly affect commercial outcomes
Peeks Global was established to ensure that commercial decisions should be based on evidence from the markets a company intends to enter. We help our clients by understanding the scope of potential customers and assessing the local competitors. Our clients, who succeeded in the DACH region, adjusted course without treating it as a setback; this is our standard practice.
Why Peeks
The name Peeks reflects the value of gaining an early, informed view of a market opportunity. Peeks Global helps clients identify where opportunities exist, understand the challenges involved, and determine how best to pursue them.
Mission and vision
To help American companies enter European markets through evidence-based commercial strategies, local market expertise, coordinated implementation support, and a single point of accountability.
What we hold to
Evidence before ambition
Sometimes the most valuable recommendation is to wait or to choose a different market. We provide advice based on research findings, even when the findings challenge a client's original plans.
Commercial realism
Market entry targets should reflect European sales cycles. Peeks Global helps clients develop expectations based on market conditions rather than assumptions carried over from their home market.
Local fluency
Understanding a market goes beyond language and regulation. It includes how customers evaluate suppliers, make purchasing decisions, negotiate terms, and establish commercial relationships. We incorporate these differences into each market entry strategy.
One point of accountability
We coordinate the commercial work and specialist input within each engagement, keeping recommendations aligned with the client's objectives.
Two vantage points, one team
Peeks Global's New York and Vienna offices connect American business objectives with European market conditions. Together, they combine direct communication with US leadership teams and practical support for commercial expansion in the DACH region.
New York
Our New York office works closely with US-based clients to understand their priorities and expectations for international growth. The team helps translate European market findings into actionable recommendations that support strategic expansion planning.
Vienna
Our Vienna office serves as the firm's European base, with a particular focus on Germany, Austria, and Switzerland. The team supports local market research, customer engagement, commercial partner identification, and implementation, helping clients adapt their strategies to the purchasing practices and business requirements of each market.
Specialists on the ground
Legal, tax and regulatory matters are handled through independent local specialists with relevant jurisdictional expertise. Peeks Global coordinates their involvement according to each client's commercial objectives, helping ensure that specialized advice supports the broader market entry strategy.
Speak with a partner
Discuss your expansion plans with a member of our New York or Vienna team. We can help assess your market entry objectives and determine where and how Peeks Global can provide support.
Speak with a partner